New Contract Between Safilo and Under Armour
Safilo Renews Global Partnership with Under Armour
Details of the Agreement
Safilo Group and Under Armour have decided to extend their successful partnership, which started in 2020, until 2031. This renewed global licensing agreement aims to provide athletes with lightweight, versatile, and stylish eyewear solutions to meet their needs both on and off the field.
Under the renewed agreement, Safilo and Under Armour will design and produce products such as prescription frames, sunglasses, outdoor eyewear, ski goggles, and helmets. These products will be designed to enhance athlete comfort and fit while reducing distractions and improving visibility.
Safilo Group’s Statement
Vladimiro Baldin, Safilo Group’s Licensed Brand and Global Product Officer, expressed excitement about renewing the partnership with Under Armour. He stated:
“We are excited to extend our successful partnership that began in 2020 with Under Armour. Their vision of innovation, quality, and performance aligns perfectly with our strategy. Safilo will continue investing in design and technology to create products that empower athletes and consumers in their daily lives.”
Under Armour’s Statement
Yassine Saidi, Chief Product Officer at Under Armour, shared:
“Under Armour is committed to infusing the best design and innovation into our product categories, and we are looking forward to continuing our partnership with Safilo to provide high-quality eyewear solutions for athletes and consumers around the world. Safilo shares our commitment to creating conscious, high-quality designs that blend style, versatility, and performance.”
This renewed partnership between Safilo and Under Armour aims to provide comfortable, stylish, and performance-focused eyewear solutions for athletes and consumers. Both companies emphasize that this collaboration is a perfect match with their vision and strategies.
