A$AP Rocky Appointed as Ray-Ban’s First Creative Director
Ray-Ban is pleased to announce the appointment of A$AP Rocky as the brand’s inaugural Creative Director. This strategic decision represents a pivotal moment in Ray-Ban’s commitment to innovation, expanding the brand’s design and marketing vision.
In his new role, A$AP Rocky will oversee the creative direction of Ray-Ban Studios, influencing the brand’s visual identity and future projects. His first major initiative will be the introduction of the “Blacked Out Collection,” set for release in April 2025. This collection will feature reimagined versions of Ray-Ban’s iconic Mega Icons models, incorporating modern design elements such as gold-plated detailing and ultra-black lenses.
A$AP Rocky’s established influence in the fashion industry, highlighted by his successful collaborations with Puma and his own brand AWGE, further reinforces the brand’s commitment to elevating its cultural relevance. Additionally, his role as a co-chair for the 2025 Met Gala demonstrates his continued prominence in global fashion and culture.
Ray-Ban’s President, Leonardo Maria Del Vecchio, expressed confidence in Rocky’s visionary approach, noting that his leadership aligns with the brand’s core values of innovation and artistic expression.
This appointment underscores Ray-Ban’s ongoing effort to strengthen its connections within the music and fashion sectors, while enhancing its cultural impact globally. The partnership with A$AP Rocky is expected to bring new perspectives to the brand’s future initiatives, ensuring Ray-Ban continues to be a leading force in the eyewear industry.
